Loud In Africa Unveils Unathi Nkayi as New Face, Announces new music Project Release

                

Loud In Africa Unveils Unathi Nkayi as New Face, Announces new music Project Release

African entertainment platform Loud In Africa has officially announced South African media personality and singer, Unathi Nkayi, as the face of its new season, marking a strategic move to expand its cultural and musical footprint across the continent.

The announcement, made via a press release, positions Nkayi at the forefront of the brand’s upcoming campaigns and creative direction, as Loud In Africa continues to spotlight influential voices shaping Africa’s entertainment landscape.

As part of the rollout, Nkayi is also set to release a new project on May 1, a development that is expected to generate significant anticipation among fans and industry stakeholders. The project will be distributed by Prime Music Partners, reinforcing a key partnership aimed at amplifying African music across global platforms.

Founder of Loud In Africa, Akeju Abass Mubarak, described the collaboration as a defining moment for the brand’s evolution.

“Bringing Unathi Nkayi on board as the face of Loud In Africa this season reflects our commitment to working with powerful voices who embody the spirit of African creativity and excellence. Her upcoming project is not just music, it is a statement, and we are proud to be part of that journey,” Mubarak said.

Industry observers note that the move signals Loud In Africa’s growing ambition to bridge regional markets within the continent while elevating African talent on the global stage.

With the May 25th  release date drawing closer, attention is expected to intensify around Nkayi’s project and the broader impact of the Loud In Africa platform in shaping contemporary African storytelling through music and media.